Pre-Grant Publication Number: 20100306061
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Prior Art Detail
Summary / Description
| Summary / Description | using zipcode and other information to target voip ads |
Basic Information
| Type of Prior Art | Issued Patents - US |
| Country | United States of America |
| Patent/Application # | 9/935,085 |
| Kind Code | United States (US) - Patent Appl. Publ. within the ... - A1 |
| Patentee Name | Abuan |
| Relevant Pages, Columns, or Lines | |
| URL | |
| Filing Date | 2001 |
| Additional Information | |
Notes / To Do
| Notes | |
Excerpt
Excerpt The present invention provides a system and method for updating audio advertisement (hereinafter "audio ads) that a caller may hear while using an Internet telephone service. The updating of the audio ads can occur in a dynamic fashion for the effective targeting of consumers with an appropriate advertisement, promotional offer, and/or other marketing technique. Beneficially, the present invention allows custom audio ads to be played at the beginning and/or end of the Internet call. In accordance with features of the present invention, the audio ads may be played to the user as part of a predefined sequence, frequency, and/or rotation of audio ads. Advantageously, the audio ads may also be targeted to a particular user based on consumer profiles, which can include general demographics, such as age, sex, income level, and zip code, and the likes and interests of the consumer. In addition, the audio ads may be further linked to associated banner advertisements in order to provide more intense advertising targeting. It is believed that targeting advertisements to individual users based on the profiles and/or in association with visual advertisements maximizes the effectiveness of the marketing effort. |
Relevance
Claims
1
Relevance
similar here: "determining whether a caller identifier associated with the VoIP telephony signal identifies an associated caller as a candidate for a targeted advertisement delivery"
similar here: "determining whether a caller identifier associated with the VoIP telephony signal identifies an associated caller as a candidate for a targeted advertisement delivery"
Claim Chart
Some
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