Pre-Grant Publication Number: 20110035280
Systems and methods for targeted advertisement delivery
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#789Real-time user profile platform for targeted online advertisement and personalization
Applies to Claims 1
Submitted by: Ryan FantryLast updated: about 2 years ago
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Summary / Description
Summary / DescriptionA method stores a universal user profile for a user across multiple web applications, updates the universal user profile based on up-to-the-second user activity, and retrieves the updated user profile in real-time for a requesting web application. The method enables providing targeted content to...
 
Basic Information
Type of Prior ArtIssued Patents - US
 
CountryUnited States of America
 
Patent/Application #11/488,933
 
Kind CodeUnited States (US) - United STATES Patent - A
 
Patentee NameAndrew An Feng, Nilesh Ramniklal Gohel
 
Relevant Pages, Columns, or LinesEntire Patent
 
URLhttp://www.google.com/patents/a...
 
Filing DateJuly 17, 2006
 
Additional Information
 
Notes / To Do
NotesThere are many similarities in these patents. Basically they both create a profile based on the users web usage and target advertisements that way
 
Excerpt
Excerpt
A method comprising: receiving a real-time report of a user event corresponding to an interaction with a first web application by a user; storing representative data of the user event in a store to update a user profile; receiving a request for the user profile from a second web application; and retrieving in real-time at least a portion of the user profile from the store.
 
Relevance
Claims
1
A computer-implemented method, comprising:receiving, in a computing apparatus, a request for a profile to customize information for presentation to a user identified in the request; andresponsive to the request identifying the user, providing by the computing apparatus the profile generated based on transaction data of the user;wherein the transaction data are related to a plurality of transactions processed at a transaction handler, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier, as issued by the issuer to the user, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant.
Relevance
A method comprising: receiving a real-time report of a user event corresponding to an interaction with a first web application by a user; storing representative data of the user event in a store to update a user profile; receiving a request for the user profile from a second web application; and retrieving in real-time at least a portion of the user profile from the store.
A method comprising: receiving a real-time report of a user event corresponding to an interaction with a first web application by a user; storing representative data of the user event in a store to update a user profile; receiving a request for the user profile from a second web application; and retrieving in real-time at least a portion of the user profile from the store.
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