Pre-Grant Publication Number: 20080300971
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Prior Art Detail
Summary / Description
| Summary / Description | The computer system capable of associating related advertisements to individual search results items uses the following subsystems: 1) a product database; 2) a user/session manager; 3) a product matching manager; 4) a product listing manager; and, 5) a result presentation manager. |
Basic Information
| Type of Prior Art | Issued Patents - US |
| Country | United States of America |
| Patent/Application # | US7076443 |
| Kind Code | United States (US) - United STATES Patent - A |
| Patentee Name | Emens; Michael L et al |
| Relevant Pages, Columns, or Lines | Claims |
| URL | http://tinyurl.com/cfsh8l |
| Filing Date | May 31, 2000 |
| Additional Information | |
Notes / To Do
| Notes | |
Excerpt
Excerpt 1. A method of targeting at least one associated advertisement from an Internet search having access to an information repository by a user, comprising: identifying at least one search result item from a search result of said Internet search by said user; searching for said at least one associated advertisement within said repository using said at least one search result item; identifying said at least one associated advertisement from said repository having at least one word that matches said at least one search result item; and correlating said at least one associated advertisement with said at least one search result item.
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Relevance
Claims
1
Relevance
Claim 1: 1. A method of targeting at least one associated advertisement from an Internet search having access to an information repository by a user, comprising: identifying at least one search result item from a search result of said Internet search by said user; searching for said at least one associated advertisement within said repository using said at least one search result item; identifying said at least one associated advertisement from said repository having at least one word that matches said at least one search result item; and correlating said at least one associated advertisement with said at least one search result item.
Claim 1: 1. A method of targeting at least one associated advertisement from an Internet search having access to an information repository by a user, comprising: identifying at least one search result item from a search result of said Internet search by said user; searching for said at least one associated advertisement within said repository using said at least one search result item; identifying said at least one associated advertisement from said repository having at least one word that matches said at least one search result item; and correlating said at least one associated advertisement with said at least one search result item.
Claim Chart
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10
Relevance
21. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform the method steps for targeting at least one associated advertisement from an Internet search having access to an information repository by a user, comprising: identifying at least one search result item from a search result of said Internet search by said user; searching for said at least one associated advertisement within said repository using said at least one search result item; identifying said at least one associated advertisement from said repository having at least one a word that matches said at least one search result item; and correlating said at least one associated advertisement with said at least one search result item.
21. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform the method steps for targeting at least one associated advertisement from an Internet search having access to an information repository by a user, comprising: identifying at least one search result item from a search result of said Internet search by said user; searching for said at least one associated advertisement within said repository using said at least one search result item; identifying said at least one associated advertisement from said repository having at least one a word that matches said at least one search result item; and correlating said at least one associated advertisement with said at least one search result item.
Claim Chart
All
