Pre-Grant Publication Number: 20080300971
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Prior Art Detail
Summary / Description
| Summary / Description | The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics |
Basic Information
| Type of Prior Art | Issued Patents - US |
| Country | United States of America |
| Patent/Application # | US20040059708A1 |
| Kind Code | United States (US) - United STATES Patent - A |
| Patentee Name | Dean, Jeffrey A.; Menlo Park, CA, United States of America et al |
| Relevant Pages, Columns, or Lines | [0018], [0027-0028], [0033],[0 |
| URL | |
| Filing Date | December 6, 2002 |
| Additional Information | |
Notes / To Do
| Notes | Note that the reference doesn't explicity use the word "pairs"; however it does discus "term vectors" that are compared to "target information associated with the advertisements". |
Excerpt
Excerpt The present invention involves methods and apparatus for determining advertisements that are relevant to a given document. In one implementation, the document is a web page and the advertisements are electronic files that are capable of being rendered on that web page. A set, such as a list, of topics corresponding to the web page is generated by analyzing the content of the web page. There are a variety of techniques by which this may be performed, one of which is by computing a term vector for the web page and selecting the top N terms from that vector. The list of topics is compared to target information associated with the advertisements (e.g., keywords specified for the advertisements) to determine which of the advertisements are relevant to the web page. Some or all of these relevant advertisements may then be associated with the web page so that they may be rendered (e.g., displayed) with the web page.
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Relevance
Claims
1
Relevance
The art seems to relate keywords associated with the advertisement with information on the web page.
The art seems to relate keywords associated with the advertisement with information on the web page.
Claim Chart
All
10
Relevance
The art seems to relate keywords associated with the advertisement with information on the web page.
The art seems to relate keywords associated with the advertisement with information on the web page.
Claim Chart
All
