Pre-Grant Publication Number: 20110099074
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Prior Art Detail
Summary / Description
| Summary / Description | Article explains how 'Cardlytics Inc. uses software to allow retailers to target advertising to specific consumers, via banking Web sites.' |
Basic Information
| Type of Prior Art | Online Publication |
| URL | http://cardlytics.com/LinkClick... |
| Author/Creator | Urvaksh Karkaria, Atlanta Business Chronicle |
| Title | Startup gets $5M to target ads at online bank customers |
| Publication Date | June 17, 2009 |
| Publisher | Atlanta Business Chronicle |
| Directions to Document Location | |
| Additional Information | |
Notes / To Do
| Notes | |
Excerpt
Excerpt Cardlytics Inc. uses software to allow retailers to target advertising to specific consumers, via banking Web sites. The tailor-made ads are based on transaction information gleaned from the consumer's bank-card use.
Cardlytics software identifies the appropriate consumers based on their bank-card transactions and delivers the retailer's ads via consumers' banking sites. |
Relevance
Claims
1
Relevance
The prior art discloses a method for delivering targeted ads via a banking website.
The prior art discloses a method for delivering targeted ads via a banking website.
Claim Chart
Some
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