Pre-Grant Publication Number: 20110035278
Systems and methods for closing the loop between online activities and offline purchases
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#1162Google ad words Tracking Codes
Applies to Claims 1,19,20
Submitted by: Tibor LobeskevskiLast updated: almost 2 years ago
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Summary / Description
Summary / DescriptionGoogle AdWords tracks codes using a cookie.
 
Basic Information
Type of Prior ArtPrint Publication
 
Publication Title *Google ad words Tracking Codes
 
AuthorGoogle Corporation
 
ISBN
 
Page RangePages 1-2
 
MediumBook excerpt
 
Publication Date *August 9, 2009
 
URLhttp://adwords.google.com/suppo...
 
Notes / To Do
Notes
 
Excerpt
Excerpt
The disclosure in 20110035278 is taught in this reference as conversion tracking: A conversion is when a user completes an action on your website, such as buying something or requesting more information. Tracking your conversions will allow you to determine the number of purchases made and the revenue that results from your AdWords advertising.
 
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Claims
1
A computer-implemented method, comprising:storing, by a computing apparatus, an offer in connection with an account identifier of a user, the account identifier issued by an issuer, the offer presented to the user in an online activity; andreceiving, in the computing apparatus, a communication related to an offline transaction to be processed by a transaction handler to make a payment from the issuer to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer;in connection with the transaction, communicating by the computing apparatus with the user to identify the offer;based on the communicating to identify the offer in connection with the transaction, associating by the computing apparatus the offer with the offline transaction to further associate the transaction with the online activity.
Relevance
Claim 1 may be amended during prosecution to recite teachings set forth above in the "Excerpt". Claim 1 may be amended during prosecution to recite teachings set forth above in the Excerpt.
Claim 1 may be amended during prosecution to recite teachings set forth above in the "Excerpt". Claim 1 may be amended during prosecution to recite teachings set forth above in the Excerpt.
Claim Chart
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19
A computer storage medium storing instructions which, when executed on a computer system, cause the computer system to perform a method, the method comprising:storing an offer in connection with an account identifier of a user, the account identifier issued by an issuer, the offer presented to the user in an online activity;receiving a communication related to an offline transaction to be processed by a transaction handler to make a payment from the issuer to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer;in connection with the transaction, communicating with the user or the merchant to identify the offer; andbased on the communicating to identify the offer in connection with the transaction, associating the offer with the offline transaction to further associate the transaction with the online activity.
Relevance
Claim 19 may be amended during prosecution to recite teachings set forth above in the Excerpt.
Claim 19 may be amended during prosecution to recite teachings set forth above in the Excerpt.
Claim Chart
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20
A system, comprising:a memory to store an offer in connection with an account identifier of a user, the account identifier issued by an issuer, the offer presented to the user in an online activity; anda transaction handler coupled with the memory to receive the account identifier submitted by a merchant to an acquirer to make a payment from the issuer to the acquirer via the transaction handler, the transaction handler to communicate, in connection with the transaction, with the user to identify the offer and to associate, based on identifying the offer in connection with the transaction, the offer with the offline transaction to further associate the transaction with the online activity.
Relevance
Claim 20 may be amended during prosecution to recite teachings set forth above in the Excerpt.
Claim 20 may be amended during prosecution to recite teachings set forth above in the Excerpt.
Claim Chart
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