Matchmaking between a plurality of users is facilitated. This may include providing a virtual space to the users that enables the user to interact in an immersive manner. Matches may be proposed between users, and then activities to be attempted by the matched users may be provided. The activities may be conducted via interactive, electronic social media. The interactive, electronic social media may include the virtual space and/or electronic social media hosted or provided by one or more third-parties. Based on the performance of matched users during an activity, user information may be released to the matched users. As such, before a user is provided with some information related to another user, the user must first participate in an interactive activity with the other user. This may facilitate deeper interactions between matched users.