Account segmentation to target most valued accounts; Up to 50 different loyalty programs per cardholder at the same time; Establish an easy and direct consumer communication channel

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Integrating life-stage and demographic data to project a consumer’s propensity to purchase and using insights from current purchasers and this data to scour prospect lists; Channel usage, comparison of on- and off-line shopping behavior patterns (e.g., overlap in categories purchased in/visited, type and timing of purchases, promotion sensitivity); Decision support software had segmented customers by use of banner ads, site behavior, and purchases. Segments generating the most sales were identified, and results were calculated by advertising source and by frequency and ad placement.