Filed in 2005, this patent application claims a "method for providing targeted advertising material in media content to a user device via the internet." The application claims a process that involves obtaining users' geolocation data and sending them an advertisement from a database, based on their location.

Google has successfully been awarded a patent on location-based advertising they had filed six year ago, firmly planting their foot once more in a determined stride towards world domination. While all mobile platforms will likely be able to take advantage of the technology through Google’s mobile advertising initiative, odds are good that Android will be a focal point of Google’s efforts on this burgeoning market. It also means that if anyone wants to add GPS-based relevence to their mobile ads, it will likely have to be through Google.

This study examines the phenomenon of consumers' willingness to give permission to receive Short Message Service (SMS) advertisements. The purpose of this research is threefold. The results show that even if the relevance of the advertisement is high it does not on its own make consumers give permission; it needs to be combined with the control over opt-in conditions to assure consumers and gain permission.

Acuity Mobile delivers Spot Relevance™ - the ability to deliver the right marketing content, to the right person, at the right time, in the right location. Acuity Mobile provides Spot Relevance™ using eMAP, a product powered by the Embedded Mobile Advertising Platform.

The reference discloses the provision of targeted advertisements over a wireless communications network and includes the use of GPS position and the tracking of the frequency with which a recipient receives advertisements.