Pre-Grant Publication Number: 20110029355
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Keven Fitzpatrick (about 2 years ago)
So this is an application that users would leave open, inviting pop up advertisements targeted to them via the a-GPS on their phones? I am really not sure where the incentives lie in this. Why would anybody want this? If the target is for this to integrated into existing applications (huffpost for instance), then why would users want pop ups and other noises at the same time? It seems flawed from that perspective. 7
Anne Chen (about 2 years ago)
Since the advertiser can determine what ads to display, what ringtones will be played, and follow-up notifications, is there some sort of privacy option for the mobile user? Or will they have no control over what pops up on their phones whenever they walk into a shopping area?Anish Gala (about 2 years ago)
This is definitely a concern of mine as well. Looking at the content of the patent, there does not seem to be a choice for users to make whether they want these advertisement notifications or not. This lack of security will cause users to stay away from platforms such as this. 6
Suraj Patel (about 2 years ago)
I think this is distinct from Foursquare in that it doesn't require a "check-in" and the advertisement is an SMS as opposed to an in-application advertisement. Advertising as a location-based service is not new but claim 2 regarding the "unique sound" for entering an advertisement area does seem new. 5 Christina Segro (about 2 years ago) Also, the app 4square does this already... they offer all sorts of discounts and freebies when you "check-in" at a location, therefore they are clearly using your GPS location to allow you to know what is available in your area. I understand that you are actually checking in, but they have access to your location and are therefore using the locale to inform you of what is surrounding you. I would then say this should be rejected under obviousness because it is almost a reverse application of the 4square technology? I could be wrong, but those are just my thoughts
Christina Segro (about 2 years ago) 4
Isabella Yamin (about 2 years ago)
Also, the method claims are too brief and did not communicate the "new and improved" version of GPS based mobile ads. Not sure if this patent is novel and not obvious...3
Isabella Yamin (about 2 years ago)
I assume the "wireless device" mentioned on this application refers to smart phones. In that case, these advertising will appear as banners when the smart phone user is browsing? It will be pretty revolutionary if the advertising content refers to a place nearby "Get 2-for-1 ice cream 2 blocks down the road from you!" (Though it might be a little freaky, and will get annoying after some time) 2
Teng Kuei Tan (about 2 years ago)
locational based advertising already existed back to '05-'061 Christina Segro (about 2 years ago) It seems to me that Pandora and some apps for phones (huffington post rings a bell) use a similar method of advertising to their customers, using a GPS location to showcase local businesses in their advertising.
Christina Segro (about 2 years ago) 0 days left
