The reference discloses the provision of targeted advertisements over a wireless communications network and includes the use of GPS position and the tracking of the frequency with which a recipient receives advertisements.

Acuity Mobile delivers Spot Relevance™ - the ability to deliver the right marketing content, to the right person, at the right time, in the right location. Acuity Mobile provides Spot Relevance™ using eMAP, a product powered by the Embedded Mobile Advertising Platform.