Pre-Grant Publication Number: 20110029355
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Keven Fitzpatrick (about 2 years ago)
So this is an application that users would leave open, inviting pop up advertisements targeted to them via the a-GPS on their phones? I am really not sure where the incentives lie in this. Why would anybody want this? If the target is for this to integrated into existing applications (huffpost for instance), then why would users want pop ups and other noises at the same time? It seems flawed from that perspective.
Anne Chen (about 2 years ago)
Since the advertiser can determine what ads to display, what ringtones will be played, and follow-up notifications, is there some sort of privacy option for the mobile user? Or will they have no control over what pops up on their phones whenever they walk into a shopping area?Suraj Patel (about 2 years ago)
I think this is distinct from Foursquare in that it doesn't require a "check-in" and the advertisement is an SMS as opposed to an in-application advertisement. Advertising as a location-based service is not new but claim 2 regarding the "unique sound" for entering an advertisement area does seem new. PEER TO PATENT ACTIVITY
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