2008/0306790 teaches at Paragraph 0035 offers that are tailored to the offer recipient, based on the frequency of transactions (transaction history), and at paragraph 0058 to determine the 'soft copy' the capability of a communication device, and at Paragraph 0057 to identify Para 35, 57-58 of 20110022424 should be compared to Claims 1 and 3 of US 2008/0306790 A1.

Paragraph 0060 discloses the ability to specify attributes or characteristics that limit or define the events, transactions, and behaviors ("triggering events") for which a customer earns a reward or rewards currency. Those attributes may comprise transaction date, time, location, frequency, amount, and other triggering attributes. Furthermore, paragraph 0124 discloses the verification of qualification for an offer based on the customer transactions and behaviors.

Paragraph 0034 of 20110022424 discloses a transaction handler capable of calculating consumer trends and so does 20100250338.

TEACHES IDENTIFYING TRENDS IN TRANSACTIONS BETWEEN PRODUCT PROVIDERS AND USERS

This application discloses the targeting of marketing offers based on transaction information

A method and system for providing incentive programs over a computer network is provided in which a host may provide sponsoring companies with the capability to buy prepackaged or self-built incentive programs, offer such incentive programs to consumers, provide sponsoring companies and retailers with the capability to associate prizes with incentive programs, provide sponsoring companies, retailers and consumers with convenient fulfillment of prizes, and store and manipulate databases regarding all of the foregoing.