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View Prior Art for Claim 00014

A method for offering for sale a plurality of ad slots in various executable programs operable on client devices, the method comprising:providing an interface for purchasing the ad slots, the interface describing each ad slot, the executable program featuring the ad slot, and an initial purchase price;

receiving a plurality of bids to purchase the ad slot, the plurality of bids each indicating an offered purchase price that is the same or different from the initial purchased price; and

selecting a winning bid from the plurality of bids received based on a predetermined criteria.

#884US7901288: Embedded advertising enhancements in interactive computer game environments

Applies to Claims 1,14

Submitted by: Diane WillisLast updated: about 2 years ago

Patent/Application # 7901288

Description

Abstract: Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.

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