Abstract: Advertisements may be selected for display to a user in a computer game environment based at least in part on one or more of a personality trait of the user as determined from monitoring a behavior of the user as the user is participating in the computer game environment, a user affinity for a subject of another advertisement as determined from monitoring activity of the user after the user views the other advertisement while the other advertisement is displayed in the computer game environment, and a characteristic of the user as determined from a username selected by the user.

Abstract: In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game .... game publishers and advertisers may manage what specific advertisements to place in these locations.