Pre-Grant Publication Number: 20100262568
Filing Date: April 10, 2009Priority Date: April 10, 2008
Inventors: Anton Schwaighofer, Joaquin Quinonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich
Assignee(s): Microsoft Corporation
Current U.S. Classification: 706, 706/012000, 706/050000
View Prior Art for Claim 00015
A method as claimed in Claim 14 which further comprises receiving an advertisement having a plurality of subscribed keywords and using the data structure to generate additional keywords for subscription to that advertisement.