A system for multi-selection gifting, comprising:a memory for storing (a) a merchandise database comprising records for merchandise for a plurality of merchants, each record including (i) a stock keeping unit (SKU) for an item of merchandise, (ii) a description of the item, (iii) a price of the item, and (iv) the merchant for the item, and (b) a gift database comprising records for multi-selection gifts, each record including (i) at least one gift recipient, (ii) a plurality of SKU's for items of merchandise, and (iii) at least one selection rule for selecting at least one of the items of merchandise;a gift generator for enabling a gift giver to generate a multi-selection gift for a gift recipient;a gift redeemer for enabling the gift recipient to select at least one of the items of merchandise in the multi-selection gift in accordance with the gift's at least one selection rule;a purchase order manager for aggregating the at least one item selected by the gift recipient according to merchant, and for issuing purchase orders to each merchant in accordance with the aggregated selected items corresponding to such merchant; andan invoice manager for billing the gift giver according to the at least one item of merchandise selected by the gift recipient.
