Pre-Grant Publication Number: 20080319847
Filing Date: June 25, 2007
Inventors: David Shepard
Assignee(s): Visa U.S.A. Inc.
Current U.S. Classification: 705, 705/014000
View Prior Art for Claim 00019
The method of Claim 11 wherein the parameter relating to a nature of a reward is selected from a timing of fulfillment of the reward, a specific act required for redemption, entry into a sweepstakes, a particular good/service or type of good/service comprising the reward, redemption of the reward from a catalog or menu, redemption of the reward within a particular time period or geographic area, a source of the reward, or whether the reward is a discount on product purchased or for future product. #336LOYALTY PROGRAM SERVICEApplies to Claims 1,10,11,12,13,15,17,18,19,2,3,4,5,6,8,9 Submitted by: Ashish JogiLast updated: over 4 years ago Patent/Application # WO 2008027925
Description
In one implementation, a proposal is formed containing at least one parameter for the loyalty program in accordance with a predetermined set of business rules for a loyalty program associated with a transaction processing system.
The invention discloses system and method comprising an interface for inputting loyalty parameters so as to achieve specific goals through the loyalty program.
