Pre-Grant Publication Number: 20080319847
Filing Date: June 25, 2007
Inventors: David Shepard
Assignee(s): Visa U.S.A. Inc.
Current U.S. Classification: 705, 705/014000
View Prior Art for Claim 00018
The method of Claim 11 wherein the parameter relating to a nature of a reward qualifying act is selected from an act during a limited time period, an act in a limited geographic area, a purchase utilizing a particular financial instrument, a purchase of particular type of good or service, accumulation of points or a purchase amount over a time period, a purchase of particular of good or service, a character of an instant purchase relative to a prior purchase, a purchase in conjunction with a coupon, a purchase in conjunction with a sales event, a response to questionnaire/survey, and an act by party other than specific customer (employer, family, friends). #336LOYALTY PROGRAM SERVICEApplies to Claims 1,10,11,12,13,15,17,18,19,2,3,4,5,6,8,9 Submitted by: Ashish JogiLast updated: over 4 years ago Patent/Application # WO 2008027925
Description
In one implementation, a proposal is formed containing at least one parameter for the loyalty program in accordance with a predetermined set of business rules for a loyalty program associated with a transaction processing system.
The invention discloses system and method comprising an interface for inputting loyalty parameters so as to achieve specific goals through the loyalty program.
