Pre-Grant Publication Number: 20080319847
Filing Date: June 25, 2007
Inventors: David Shepard
Assignee(s): Visa U.S.A. Inc.
Current U.S. Classification: 705, 705/014000
View Prior Art for Claim 00017
The method of Claim 11 wherein the parameter relating to structure of the loyalty program is selected from a points-based structure of the loyalty program, a discount-based structure of the loyalty program, a time-limited structure of the loyalty program, entry into a sweepstakes program, qualification for the receipt of free merchandise or gifts, or a geographic limited structure of the loyalty program. Annotations(0) #336LOYALTY PROGRAM SERVICE Applies to Claims 1,10,11,12,13,15,17,18,19,2,3,4,5,6,8,9 Submitted by: Ashish JogiLast updated: over 4 years ago
Patent/Application # WO 2008027925
In one implementation, a proposal is formed containing at least one parameter for the loyalty program in accordance with a predetermined set of business rules for a loyalty program associated with a transaction processing system.
The invention discloses system and method comprising an interface for inputting loyalty parameters so as to achieve specific goals through the loyalty program.